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Vlogging: What your business needs to get started

August 8, 2020

Do you think your business would benefit from making vlogs? Take a look at these tips for what equipment you need to get started.

First off: What is a “vlog”? A vlog is similar to a blog but uses video instead of text and images – which explains where the “v” in “vlog” comes from. Like a blog, a vlog is often about a person, a theme, or a very specific topic. Many businesses create vlogs to interact with customers.

Vlogging can be a lot of fun and could also help your business reach more people. A social media presence is almost mandatory these days. Vlogging could make you stand out from your competitors and is a great way to create customer relationships. Your audience will be able to see a more personal side of you. 

Below you’ll find some tips regarding what type of equipment you’ll need to get started. You might not need to buy everything at once but you should at least get the essentials. Better equipment – if handled properly – will result in better content.

Decide for yourself what you need in the beginning. You could cover expenses through a consumer loan. If you do so, you should try a finance broker like Axo Finans, who compares loans for you in order to get you the best one. Axo Finans Sverige is its Swedish equivalent. 

Camera

Of course, you might use a mobile phone or a laptop but you really should consider something else for better quality. It’s also important to get something that suits your business. If your business revolves around some outdoor activity, you should definitely get a camera you could use on the go.

Something like the GoPro Hero 8 would be perfect for when you’re on the move. 

Tripod or similar

Did you decide to get a new camera? Now you´ll need somewhere to place it. Perhaps you want to talk to the camera while standing? If so, you would need a tripod about the same height as you. 

Some vloggers prefer to sit. You could create a talk show-like setting in your office, or place the camera somewhere on your desk. If you want to sit, you should get a smaller tripod like the Joby Gorillapod 3K Stand.

Microphone

Sound is very important in vlogs. You don’t want your message to be messed up by poor recording equipment. Consider a pop-filter for your microphone. This piece of equipment stops sounds that “pop” (like words beginning with the letter P) from distorting the recording.

Location and light

Location and light are related concepts. You don’t need your own studio but you should shoot in a location without distractions. Ideally, it shouldn’t be noisy and you should be able to manipulate the light. Nothing is duller than blurry videos shot in near darkness.

Ready?

Now you only need some video editing software and you should be good to go. Something like iMovie is cheap and decent but does not have the same features as software you pay for.

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